Job title: Deputy Head InvestHK. Responsible for spanish market.

Fields of expertise:

Fernando de la Cal is the representative of InvestHK in different countries in Europe, including Spain. The mission of this government agency is to work with SMEs and multinationals that wish to set up an office – or expand their existing business – in Hong Kong. Fernando has over 10 years management experience in multinational organizations in Asian markets. He first worked in the Commercial Office of Spain in Taiwan and later he joined Roca Sanitarios (top player in the sanitaryware industry) in China mainland. During those years, he held responsibilities in different areas. As head of the business development team, he helped to grow the specification and project channels in the country, to build up the eCommerce operations and to manage the digital marketing in China. He was also in charge of Hong Kong, Taiwan, Korea, Mongolia and Japan markets.