Job title: Deputy Head InvestHK. Responsible for spanish market.
Fields of expertise:
Fernando de la Cal is the representative of InvestHK in different countries in Europe, including Spain. The mission of this government agency is to work with SMEs and multinationals that wish to set up an office – or expand their existing business – in Hong Kong. Fernando has over 10 years management experience in multinational organizations in Asian markets. He first worked in the Commercial Office of Spain in Taiwan and later he joined Roca Sanitarios (top player in the sanitaryware industry) in China mainland. During those years, he held responsibilities in different areas. As head of the business development team, he helped to grow the specification and project channels in the country, to build up the eCommerce operations and to manage the digital marketing in China. He was also in charge of Hong Kong, Taiwan, Korea, Mongolia and Japan markets.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.